![]() ![]() In Germany, Europe's largest auto market and home to major car companies like VW, sales of vehicles to younger people have been in decline, with official data showing the share of new cars sold to people aged between 21 and 39 dropping each year since 2009 from 19.8 percent to 16.2 percent currently. "Advertisers are very keen on these kinds of immersive technologies," he said.Īnd carmakers need to stimulate demand amongst younger drivers. Games industry analyst Brian Blau of Gartner, who once worked on licensing deals with carmakers, said auto companies are willing to pay as much as a million dollars if one of their cars is deeply integrated into the storyline of a video game, all the way down to appearing on the cover of the box. ![]() Carmakers say it is cheaper than product placement in films and they can even collect licensing fees for handing over their vehicle specifications to game developers. ![]() A million people have experienced this year driving an electric vehicle in a game," Dunsmore said.Ĭonsultancy PricewaterhouseCoopers estimates in-game advertising will be a $2.8 billion industry worldwide this year. "GT Academy is a great way for us to attract the gaming community to the brand. ![]()
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